Quick Take for Thursday, March 11, 2010
(Fast Affiliate Live + Same Day Ratings)
Building on its Lead-in by 6.6 Million Viewers and 255% in Adults 18-49,
ABC’s “Grey’s Anatomy” Wins its Time Period and is Thursday’s No. 1
Scripted Show
“Private Practice” Wins at 10pm with Adults 18-34 and Key Women, While
Beating NBC’s “Marriage Ref” by 1.9 Million Viewers and 7% in Adults
18-49
“Grey’s Anatomy” (9:00-10:00 p.m.)
Building on its lead-in by 6.6 million viewers (11.0 million vs. 4.4
million) and 255% in Adults 18-49 (3.9/11 vs. 1.1/3), ABC’s “Grey’s
Anatomy” won the 9 o’clock hour in the key young adult sales
demographic. Despite each network’s decided Adult 18-49 lead-in
advantage coming into the hour with original programming, including
“Survivor: Heroes vs. Villains,” “Community”/”Parks and Recreation” and
“American Idol,” “Grey’s” outperformed CBS’ “CSI” by 18% (3.3/9), NBC’s
“The Office”/”30 Rock” by 15% (3.4/9) and Fox’s “Kitchen Nightmares” by
26% (3.1/9), respectively.
• “Grey’s Anatomy” registered as Thursday’s No. 1 TV scripted show among
Adults 18-49. “Grey’s” logged its 15th time in 16 original broadcasts
this season to qualify as Thursday’s top scripted series with young
adults.
“Private Practice” (10:00-11:00 p.m.)
Growing over the prior week’s telecast in viewers and young adults,
ABC’s “Private Practice” took second in the 10 o’clock hour, beating
NBC’s “Marriage Ref” by 1.9 million viewers (7.9 million vs. 6.0
million) and by 7% in Adults 18-49 (2.9/9 vs. 2.7/8). The ABC drama won
its time period, outperforming its drama competition in the hour, CBS’
“The Mentalist,” by 37% in Adults 18-34 (2.6/9 vs. 1.9/6), by 74% in
Women 18-34 (4.0/12 vs. 2.3/7) and by 13% in Women 18-49 (4.4/12 vs.
3.9/11). In fact it was the 16th consecutive original telecast this
season for “Private Practice” to register as the No. 1 scripted show in
its slot in Adults 18-34, Women 18-34 and Women 18-49.
A note about increasing DVR penetration and year-to-year rating
comparisons: Year-to-year rating comparisons based on the Live + Same
Day data stream are distorted by the level of DVR penetration in the
Nielsen sample, which has jumped up to 36% currently, from 30% at the
same point in 2009. More viewers are watching shows on their own
timetables, which may not be reflected in the overnight next day
numbers. The only truly valid year-to-year comparison would be one based
on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings),
3/11/10.
What happens when a documentary film crew is hired to follow some of the
residents and interns at Seattle Grace? You never know what will be
revealed in this new web series featuring many of the familiar faces
seen on GREY'S ANATOMY.
Primarily set in Joe's Emerald City Bar, "Seattle Grace: On Call" gives
a unique perspective on the happenings at the hospital and continues
some of the storylines seen on the show.
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