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By Sundi

Interview with Adrienne Bailon of "Nail'd It" on Oxygen 9/24/14

I was on this call but didn't get chosen to ask a question. That's a shame, but sometimes it happens if there are too many callers...

NBC UNIVERSAL
Moderator: Mackenzie Marotta
September 24, 2014 2:00 p.m. ET

Operator: Good afternoon, my name is (Kim), and I'll be your conference operator today.

At this time I would like to welcome everyone to the Nail’d It conference call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question and answer session.

If you would like to ask a question during this time, simply press star then the number one on your telephone keypad. If you would like to withdraw your question, press the pound key.

Thank you, Ms. Rebecca Boswell, senior manager from Oxygen Communications. You may begin your conference.

Rebecca Boswell: Thank you. Welcome everybody to the Q&A with Adrienne Bailon who serves as the host of Oxygen's Nail'd It. The show premieres on Tuesday, October 7th at 9:00 pm. The series pits 18 of the best up and coming nail artists against one another as they claw their way to the top to claim a life changing grand prize of $100,000.00.

Adrienne is obsessed with nail art and she was the perfect choice to be our host. Not only does she always have a fly design on her nails. But she has her own nail polish line called Fingertip Fetish.

So, now we'll turn it over to anyone to ask questions related to the show. Please note that she's on the call to discuss Nail'd It. And if she's asked any other questions, we reserve the right to move on. But let's go ahead and get started.

Operator: At this time I would like to remind everyone, in order to ask a question, press star one on your telephone keypad. And your first question comes from the line of Angela Yvonne from Diva Gal Daily. Your line is open.

Angela Yvonne: Nail art is rapidly becoming a staple in the fashion world from gaudy to classic. Which one do you prefer on a daily basis? And what do you see as the fall trend in nails this year?

Adrienne Bailon: One of the things that I really love is a kind of a combination of both. I think ideally being classic with some nude polish. And I think especially for fall. I actually found about a nail polish line that does nude polishes in the colors of foundation, almost like what you'd use as your base color so that it matches your skin perfectly.

And doing really cool embellishments, metal embellishments on top. I absolutely love that having nude plus gold on top with jewelry on your nails.

So, that for me is (like) totally on the fall trend. It's nude colors. Yet at the same time, it's got a little bit of over the top gaudiness to it with the jewelry embellishments.

Angela Yvonne: But I have one more question. If you could be a nail color, what would it be? And what would your name be?

Adrienne Bailon: With Fingertip Fetish– my nail polish line. I created a line, a collection called “Made in NYC” which is based after New York and all of the vibrant colors of New York City.

And out of that collection, I probably would be the red that I use; which is like a fire engine red. And it was called El Barrio for Spanish Harlem; which is where a lot of my family is from. But, I definitely would say that would be a fiery red.

Angela Yvonne: Thank you.

Operator: And your next question comes from the line of Kellie Freeze from Channel Guide Magazine. Your line is open.

Kellie Freeze: Hi, Adrienne. Hi.

Adrienne Bailon: Hey.

Kellie Freeze: Hello. A lot of the looks on Nail'd It, especially on the sneak peaks are total (insanity) looks and are impractical for day to day wear. So, what is the average viewer of the show going to be taking away from this show (for our) nails and trends, and stuff?

Adrienne Bailon: I think that for probably the advertising, they’ve been showing that. But for every episode, there are actually two different challenges. The first challenge is called the quick dry, which is more of a salon style nail, something that you wear every day. And they're working with real clients that actually would wear the nails.

So, I think you get the best of both worlds when you watch the show. Viewers get to see what is realistic for them to get on their nails. And then the second challenge is the elimination challenge. They get to see these over-the-top fantasy style nails; which I think is just insane and crazy to watch someone create a masterpiece out of acrylic nails.

I mean, we're talking four whole wedding bouquets. The woman who put her hands together and literally looks like she's carrying a bouquet; but just fun and interesting. And at the same time, it is definitely jaw dropping at times. And you're like my God, I can't believe this is actually possible. I think you get the – they get the best of both worlds.

Kellie Freeze: Great, and thank you so much.

Adrienne Bailon: No problem.

Operator: And your next question comes from the line of Jade Earle from HelloBeautiful. Your line is open.

Jade Earle: OK, hi, Adrienne.

Adrienne Bailon: Hey.

Jade Earle: So, this show is definitely, definitely just a fun show. I loved watching the preview. I loved that it definitely had that kind of like girlfriend type of vibe to it. Because I think we really think that nail artists are like, you know, you get to confide in nail artists.

You talk to them. But we see like a lot of competition and competitiveness on the show. Are there any kind of nail artists specifically that you're rooting for on the show?

Adrienne Bailon: Obviously to be nonbiased; we had to come in and just let everybody do their thing. But I think the cool thing about it was that several people walked through the door. And I was familiar with their work. And that's always awesome to see, to be like oh my God. I actually know her work. I've seen her stuff on Instagram.

And there were a few obviously Kandi, who has done Nicki Minaj’s nails and Classic, who's like renowned in the – in the competition world.

So, I think it's great that we've got real nail artists that are well known in that world on the show.

Jade Earle: Nice, nice, and I do have one more question. So, you're definitely known for your fantabulous nail art and everything like that. So, I can imagine that you have a lot of girlfriends who you kind of share that hobby with.

I know with you – and with the – with the other hosts (like being on The Real) we’re so excited about it. Are there any hosts, co-hosts or people that you would upgrade their manicures, if you could?

Adrienne Bailon: Jeannie and I actually love getting our nails done with like crazy embellishments on them. We just recently got Loni into nails.

So, I think I would love to see Loni with something really fun – she's got such a fun personality. That I would love to see her show that on her fingertips. So, don't worry. We're working on it.

Jade Earle: So, do you have …

Adrienne Bailon: Tamar has the best nails, though out of all of us.

Jade Earle: She does, yes.

Adrienne Bailon: Tamar has one of the best nails out of all of them on the technical side. Because – which – just the things that I learned from doing the show. Nail beds are so important. And the larger your nail bed, the better.

And Tamar had the healthiest, thickest, and strongest nails I've ever seen in my life. And she's gotten incredibly long nail beds. So, even when her nails are cut all the way down, it still looks like she has long nails.

Jade Earle: My gosh, have you seen her design on Tamar that you would like? I love it. I can't believe it. I'm feeling it.

Adrienne Bailon: She actually and normally doesn't do designs. She more of a you-know classic bright red colors. She likes to do a lot nudes. And for the most part, she actually wears red nails clear a lot of the time; which I think is also really beautiful and classic. When you've got great healthy …

Jade Earle: You do?

Adrienne Bailon: ...Nails like her's.

Jade Earle: Nice, thank you, Adrienne.

Adrienne Bailon: Thank you.

Operator: And your next question comes from the line of Adrienne Gadling from StyleBlazer. Your line is open.

Adrienne Gadling: Hi, Adrienne, how are you?

Adrienne Bailon: Well, hello, someone has the same name as me.

Female: You know that's the greatest name in the world.

Adrienne Bailon: How are you?

Adrienne Gadling: But I digress -- good, thank you. I wanted to ask you first. Do you plan on expanding more on Fingertip Fetish?

Adrienne Bailon: We are actually going to be relaunching. And I'm really excited about it. I'm hoping for a holiday relaunch for fall/winter. So, I'm really excited about that.

We'll be obviously better than before. And I think the great thing about my nail polish line is that it was really organic and grassroots. It was something that I created on my own. I got together with the manufacturer. And literally, we were shipping from my parents' house in Upstate New York.

So, like it was such a family project and something that everybody knew was my love and my passion project. So, exciting to come back and obviously with the platform of Nail'd It and just coming back stronger and better than before. So, I'm really excited about it.

Adrienne Gadling: And jumping off of that, when did you realize, like ladies like us – when you realize that you just knew that nails were your thing? Some ladies love lipstick and some have to have their hair done all of the time. Well, when did you realize that nails were, were just that passion for you?

Adrienne Bailon: It's actually kind of weird. But I noticed it when – I actually have always loved seeing women speak with their hands, and would take really good care of themselves. I've always thought that, that was something really attractive in other women. I was seeing that they are well kept, and that they look like they could properly take care of themselves.

And I feel like hands and nails really show that. You know what I mean? So, I always starting at five years old. I wanted red nail polish. My mom would say like you can't paint your nails. I was totally into it and loved it. And as I got older, I just found it as being like one of the most attractive.

And it was something that I had noticed in other women. It would be the first thing I would look at on them. If somebody came up and spoke to me, the first thing I would notice was their nails. And I felt like it told me so much and about them that I always wanted to make sure that my nails were fly. You know what I mean?

Like that's so important to make sure that your hands look fly and that they actually say something about you. That it is expressive. And that it really got me into that. And then, when I opened up to the possibilities of nail art and everything that could be done on nails, it became an obsession.

Adrienne Gadling: OK. So my last question for you is there has been a lot of talk you know on blogs and in media that nails – the nail art trend is dying. What are your thoughts on that?

Adrienne Bailon: I think it's so not true. Nail polish has been in for years. And I think it's changing. And it will always be changing. And I think that's a positive thing. Nail art is always going to be changing from over the top when we were into the Harajuku nails to now it's the statement nails.

My mom still works at a hospital. And I was visiting the other day. And one of the doctors had an accent nail that was jeweled. And I was like well, like are doctors even allowed to have this? And yes, they are. And it's really, really coming into even corporate environments. And I think it's great. It's another way for women to express themselves.

Adrienne Gadling: Thank you, Adrienne.

Adrienne Bailon: No problem.

Operator: And your next question comes from the line of Saudia Moore from BossChicks. Your line is open.

Saudia Moore: Hi, Adrienne.

Adrienne Bailon: Hey.

Saudia Moore: Can you hear me? How are you?

Adrienne Bailon: Yes, I can.

Saudia Moore: OK, good.

Adrienne Bailon: I'm good. There's a little bit of a delay, but we're good.

Saudia Moore: OK, good. I was just wondering. Well, I just noticed that nail artistry has come so far from the times of our grandmothers and our mothers. What is the most interesting use of material in design that you have seen so far in the world of nail artistry?

Adrienne Bailon: I think nail art has come so far. But, I think it's always been a statement in, in fashion and, and just in general for women. And I think it's been a huge statement from the days of women just looking regal with their long red nails. And I always thought that, that was so regal looking and so polished looking, a pun intended. (So), I think probably the coolest thing I've seen, and it's something that I'm currently obsessed with is real gold leafing on nails. It's actual real gold leaf. And they actually place it on your nails. And it just looks so amazing. I love the color gold. So, that for me, every time I go to a nail salon. I'm like do you have gold leafing?

And it's actually pretty popular here in L.A. A lot of the places that do a lot of nail art carry it. And it's so beautiful. So, currently that's it. And I didn't even know there was such a thing as gold leaf.

And that you actually could get it put on your nails. I thought that it would like cost a fortune. But it's super common and it's absolutely beautiful.

Saudia Moore: Thank you. I have one more question actually. You mentioned that nails as a design are going pretty far. How about the artistry of nails? How far do you think that's going? And what do you see in the future of nail artistry?

Adrienne Bailon: I think nail art obviously it has gone so far from the fact that people are wearing it and now there’s a competition show about it. And I think that, that even shows that there's a television show where someone has a possibility of winning $100,000.00.

That's for – I think that, that in itself is beyond. And even though a lot of people don't know or might not be familiar, there are huge competitions that go on around the world where people win thousands and thousands of dollars for their artistry. So, I think it's definitely getting more recognized, obviously now with a television show like Nail'd It. It gives them even a bigger platform. But where do I see it going? I see it continuing.

And I think it's going to be really popular. And I think it's no longer going, going to be something that we just see on Lady Gaga and Nicki Minaj and Rhianna. I think it's now going to be the every woman’s way to express themselves.

Saudia Moore: OK, OK. That's all I have. Thank you very much.

Adrienne Bailon: Thank you. Thank you.

Operator: Your next question comes from the line of Katie Davidson from StyleBistro. Your line is open.

Katie Davidson: Adrienne, how are you?

Adrienne Bailon: Hi, how are you?

Katie Davidson: Good, thanks. I have two questions, if that's OK. The first is when you're getting your own nails done, how do you pick out your color or design?

Adrienne Bailon: It takes me forever. And it's actually pretty crazy. I follow a lot of nail artists on Instagram, which is so helpful. Because a lot of the times, I just either try to go in and I have a picture of exactly what I want; which makes it so much easier to say hey, I want this. Or a version of this; or, I'd like to do this but keep to my own liking.

But I'm usually super indecisive and it usually takes a while if I just go in with no ideas. My nail artist is usually like OK, how long is this going to take? I literally will stand by the polish and, and perhaps so many different options. I will take pictures of my nails.

I send them to my boyfriend and my girlfriends. And I have to vote on it. I mean, it's, it's a real process. Because I think it's such a big deal. This is going to stay on my nails for at least a week. So, it takes a moment. So, yes, and probably the best way that I pick my nail polish is probably by finding the design or an idea that I already love. And that I found online. And showing that to my nail tech.

Katie Davidson: Great, and also how do your nails impact your onscreen wardrobe in the new show?

Adrienne Bailon: They actually do. I mean, obviously on Nail'd It, for every episode I have a different nail design that goes with the outfit, which I absolutely love getting my nails done so often. And on The Real, I get my nails done once a week, which is more realistic because there's just not enough time to get it done.

If I could, I absolutely would get my nails done a different style for every single outfit, because that's just me. But we do my nails once a week. And you definitely see flare there. I love that my girls on The Real also get their nails done. They all have their own style.

And that's interesting to see as well. Because it shows you that nail art is for everyone. I mean, even up to Tamera the other day. She came on the set with red nails and a little diamond on the ring finger. And it just was so her, but at the same time, it was definitely nail art.

Katie Davidson: Yes, great, thank you so much.

Operator: And your next question …

Adrienne Bailon: And thanks…

Operator: ...Comes from the line of Carolyn Schultz from Manicure Du Jour. And your line is open.

Carolyn Schultz: Hi, Adrienne.

Adrienne Bailon: Hi.

Carolyn Schultz: So, you were born in New York but you go back and forth. Like, I can't imagine you'd go back to visit New York. But you're now in L.A. Do you see huge like nail trend differences between the West Coast and East Coast?

Adrienne Bailon: Absolutely, I'm definitely a New Yorker. And I think we, we do things a little different. And I think – and that's what makes it interesting. There's a little bit of both. I think the biggest difference is probably, it depends because I think Hollywood, and, and other parts of California, even are different.

And I think that here in, in L.A., people are willing to take risks. And I think everybody here and a lot of people here are pursuing artist careers, and whether in music or, or acting. And I think they definitely want to show who they are on their nails.

So, they are willing to take risks. And so they – they're a little bit more daring on the nails.

Carolyn Schultz: Definitely.

Adrienne Bailon: But I think anywhere…and like New York City, I think people sometimes can be a little bit more laid back. But at the same time, I think New York tends to have darker colors. They tend to go with darker colors. I think that I love that a lot of people in New York love like a good, dark burgundy.

They love a dark gray. That’s because they're New Yorkers. And I love – I love that. And I think it's absolutely …

Carolyn Schultz: Yes, we love…

Adrienne Bailon: ...You know even other parts of New York City. Depending on the person. I think I love that. It just depends on the person. And like my mom who loves bright colors. She's an older woman. But at the same time, she has no problem rocking blue nails. And I love that about her. So, it just depends.

Carolyn Schultz: That's the best. And my, my second part of my question is so what is your favorite nail trend right now? And what's one that you're like OK, see you later? We're done with you.

Adrienne Bailon: Favorite, and favorite nail trend right now would probably be… Actually this is a good one. But my mind is escaping me with what it's called. It is, man, and I know exactly, I see it on my head. And I'm trying to think of the name.

I'll tell you what it is right now. I just need two seconds. Wow, and I totally know what it is. It's when the nail is actually see-through.

Carolyn Schultz: When the nail is see-through?

Adrienne Bailon: Yes, and they actually leave where it's – negative space. That's what it's called, OK.

Carolyn Schultz: Yes, yes, it's called negative space.

Adrienne Bailon: But OK, yes, when they leave like see through pieces in the nail. They actually give the illusion of like a window, almost like it's 3D. If you leave like a square in the middle that's – that has clear polish on it.

And I absolutely love that. I'm obsessed with that look right now. And something I'm over is stiletto nails. And I think the almond shape is coming in and it's going to be a little softer. But like super, pierce your skin and pointy nails. I'm kind of over it.

Carolyn Schultz: Perfect, OK. Thanks, Adrienne.

Adrienne Bailon: Thank you.

Operator: And your next question comes from the line of (Evelyn Lugo) from Ev CurlGurl. Your line is open.

Evelyn Lugo: Hi, Adrienne.

Adrienne Bailon: Hi, how are you?

Evelyn Lugo: I'm good. OK, I have a question you know. Aside from being an editor with a lot of the events, and the blogging. I was one where I wouldn't paint my nails as much. And I know how you're into the nail art.

And you just said you answer that you like to paint your nails once a week. Like what do you do like in my case where I you know? And when we see photographs or something with the nail like when I'm reviewing a product. And we don't have polish. You know they kind of shun that.

Even though it's beautiful and my nails are healthy. But because I always have a camera in my hand and I'm photographing. You know and like you said, you like to show your hands, and display, and talk with your, I’m Dominican, Latina. Show your hands when you're talking. And with my case, I love- I'm obsessed with painting my nails every day if I can. And I sometimes do. I will change my polish early every day. Like – and what do you do like when it's fall to winter? Like, do you stick to the well, the nudes, the neutral, and like the fall colors? Or, do you use it whenever you want? Like what's your look for that?

And like what's your thought? And what do you think? And what do you recommend for us editors, bloggers when we're always like we don't have time to sit down like you said? But I can't see myself rocking one look for anything past three days. Like what do you recommend like us, me?

Adrienne Bailon: I love that you’re Latina, hi, number one – and I know that we love to talk with our hands. And we love to take good of ourselves and make sure that we're always on trends. And we're looking good. I would say for me, I think do whatever you want. And do however you feel.

I actually think that there are no rules on what colors are specifically for winter and what colors are specifically for fall. I think I often see new trendy things or whatever colors are trendy toward that season.

I would say go for that. But don't limit yourself and say you could only wear hot pink in the summer time because that's just not true. But and I would say there – there are options. I know a lot of women that love getting their nails done. But they have a huge issue with the chipping of nails. Yes, and so, they actually want their manicure to last them longer. And in that case, I would suggest gel polish, which is obviously genius for trying to make your manicure last.

If you don't have the time but you still want to polish; and you're OK with having the same color for a week, then I'd say go gel manicure. Now, if you want short-term I think the key is. I know this sounds crazy. We actually did a segment on it for The Real. But a metallic glitter polish like gold.

Like gold right now is so hot for fall. Gold and bronze, they even now have rose gold glitter. But it's – it's, actually doesn't look like glitter anymore. It actually just looks like chunks. Like it, it looks like pieces.

Evelyn Lugo: Yes.

Adrienne Bailon: So, it's not like the old school glitter. I can say that it just looks like you have like patches on gold on your nails and super beautiful. So, I would say if you don't want to… If you don't have the time to get your nails done. And let's say after the three days your polish starts chipping. And you don't know what to do. My answer is go over the top of your polish that you currently have.

And use like a fly metallic gold polish that has chunks in it like a glitter moment such as gold, bronze. Now, they even have like a copper color or a rose gold; and that will totally transform your nails, and at the same time cover any chips that you might have.

Evelyn Lugo: Perfect.

Adrienne Bailon: And it gives it a completely different look. And it also goes with everything. Because metallics always go with anything.

Evelyn Lugo: Great, and thank you so much.

Adrienne Bailon: Thank you Mama, thank you so much.

Operator: And your next question comes from the line of Kellie Freeze from Channel Guide Magazine. Your line is open.

Kellie Freeze: Adrienne, in Nail'd It, you've mentioned that you were familiar with some of the artists on the show. Did they know each other ahead of time? And how did that effect kind of the competitive nature? Was there a lot of drama between the contestants?

Adrienne Bailon: They definitely knew of each other. And I think that actually was great. Because it fuels to the entertaining part of it. That it was – definitely made it more entertaining to see how competitive they were. And to see that they knew each others' work. And to see that they were well aware of each other’s strengths and weaknesses.

And I think they played on that. And I think that made it definitely ten times more challenging and a lot more entertaining to watch.

Kellie Freeze: OK. And in the earlier rounds when there's only three competitors what was that competition like? And then, once it moved into the four part finale where there are six people, what was the dynamic like there?

Adrienne Bailon: I think at that point they really knew each other. And they had actually, some had worked together before. And some were in the same competition together prior to making it to the semi finals. And I think the great thing about nail artists is they are so gracious.

That while there definitely was a lot of competitive nature, they were just proud for them to get there to that point, and for there to be – for them to be the last six standing. I think it was a huge accomplishment. And I think they recognized that. But at the same time, the claws were out.

Kellie Freeze: Because there's money on the line.

Adrienne Bailon: Absolutely.

Kellie Freeze: Awesome, great, thank you.

Adrienne Bailon: Thank you so much.

Operator: And your next question comes from the line of Jade Earle from HelloBeautiful. Your line is open.

Jade Earle: Hey, Adrienne.

Adrienne Bailon: Hey.

Jade Earle: OK. So, I do have two more questions for you. And talking about just nails and just the fun that you have with your own nails and the nail art that you get. Do you have any sort of nail horror stories of like something that just went completely wrong? And you were like no, I've got to fix it?

Adrienne Bailon: Yes. The worst thing that I hate – and what I hate, hate to see is that and obviously learning about nails. And what makes the nails look longer. And what makes your hands look longer. For me, it's actually because I have really short hands.

I think what – I have small hands and short fingers. And I think what really helps is trying to do anything and everything that really elongates my hands. One time, I got a French manicure. And they put the white strip like way too thick. It made me look like I had the stubbiest nails I've ever seen in my life.

And I think that's an error that a lot of people tend to have. Like they completely cut off your nail bed. Like the thinner the line, the longer your nail bed appears.

So, they, and girl, when I tell you they left me like not even an inch. It was so awful. I literally went home. And I had to take it completely off. I was like it looks like I have stubby hands. This is so bad.

Jade Earle: My God, that sounds terrible.

Adrienne Bailon: Yes, it was pretty awful. And …

Jade Earle: And …

Adrienne Bailon: ...It was the supposed to be the most basic classic, it's so crazy. A basic and classic French manicure shouldn't go that wrong.

Jade Earle: No, it's funny. So, yes, so have just in your own experimentation with your nails? You know and you talked about – you mentioned your, your friend. And you mentioned your man. Were there any nails that you ever wore that was kind of like not as attractive to your man or whoever (he) – you were dating? Like, or was it something that was like babe, I don't know if you should go quite in that direction.

Adrienne Bailon: I actually at one time had – it actually was when we were doing Nail'd It. We did spikes on my nails.

Jade Earle: Wow.

Adrienne Bailon: They were like legit spikes that could cut. Like I had to be careful when I slept. Because if I moved, I could accidentally cut myself. Yeah, he wasn't so into that. He wasn't feeling getting so injured around me. But it looked super hot. It was a really hot look.

Jade Earle: Thank you, Adrienne.

Adrienne Bailon: Thank you.

Operator: And your next question comes from the line of Sarah Emick from Nail It. Your line is open.

Sarah Emick: Hi, Adrienne. So, my question is there anything in particular that you learned from the series whether it be like a technique you never even knew it was possible? Or, sort of lessons that you learned from the show?

Adrienne Bailon: What I learned was probably a lot of the phrases that –and a lot of the lingo. Like, I think it's so important when you get your nails done to actually be able to communicate properly with your nail technician. And I think that's what I loved, I absorbed so much information. Like what is negative space? And trying to make sure that I now knew what would elongate my nails. Keeping an almond shape definitely helps my nails instead a square shaped. Just learning from the show, and differences on you know what makes nails look great. And what makes them look high end fashion. And what makes them look a little more chintzy? And what makes them look juvenile as opposed to chic and, and fashion forward?

So, I think I definitely credit one of our judges, Jan Arnold who I think is absolutely amazing. She does fashion week in France and New York. And she's actually the one in charge of a lot of the nails that come down the runway.

So, I think I learned so much from her about what looks chic and what looks fashion forward. But at the same time, it can be dramatic and extreme at the same time.

Sarah Emick: Awesome, and I have a second question if that's all right. Who do you…? And who's like your go-to nail tech person on a normal day outside of the show?

Adrienne Bailon: I probably would say Tracey Sutter? Tracey Sutter is who does my nails. She actually did my nails for the cover of Nail'd It.

Sarah Emick: Well, awesome. Thanks so much.

Adrienne Bailon: Yes, so I think her name on Instagram is @tlsutter. Yes, and I love her.

Sarah Emick: Cool, thanks.

Adrienne Bailon: Thank you.

Operator: And your next question comes from the line of Adrienne Gadling from StyleBlazer. Your line is open.

Adrienne Gadling: Hey, Adrienne, and a couple of more questions.

Adrienne Bailon: Hi, Adrienne.

Adrienne Gadling: Hey, and hi, girl. My first question is what is your favorite? And when do you get the chance to go to a salon. What is your favorite salon in New York and L.A., respectively?

Adrienne Bailon: My favorite salon in New York is a place called Studio L– and like the letter L. And I love it because I feel like they, they really do incredible nail art.

Like there isn't anything that I can't show them that they can't do, which I love. So, they are probably my fav. They have everything like all of the stickers. They have every color. They're just amazing. And they're actually Japanese nail artists which I love.

And here in L.A., my fav currently is actually a place called Enamel Diction.
And I love them because not only do they do incredible nail design, but they also have these really cool packages that you can buy where you can buy like a package for a month. And you can come in as many times. If you want to get nails and nail designs, your feet done. It's pretty genius.

Adrienne Gadling: Nice. So for anybody that's watching the show or perhaps they want to join the cast next year. What do you think it takes to stand out as a nail artist or a manicurist? What are those qualities that they need to have to really make them stand out from the rest in the industry?

Adrienne Bailon: I think it would have to be really, really creative; but at the same time have a great technique. And I think that's the hardest thing to find.

You find people who have – who are super creative and are incredible with their ideas and their artwork. But it's important – it's important to also have great nail technique and to actually be able to manicure the nails perfectly and properly.

So, it was finding that balance and finding artists that had both of those qualities. That was really difficult. It was like a lot of them had – either had one or the other. Either, either you were incredible at manicuring your nails.

And your technique was amazing. But you weren't as creative. Or you were super creative, but the cuticles looked crazy. You know what I mean? Since I'm someone who has both of those qualities and that are amazing; which obviously we found on the show, which was really amazing.

Adrienne Gadling: Cool, and my last question is a two part question. How has the transition been for you for music to hosting The Real and Nail'd It? And then, my second part obviously is when are we going to get another album from you?

Adrienne Bailon: Thank you. When are we going to get another album from me? I'm actually going to start working on the album now that we're settling into our spaces at The Real and getting used to the schedule. I am going to start heading back into the studio on the days that I have off. And I'm excited to see what we come up with.

Adrienne Gadling: Nice. And how has that transition been for you?

Adrienne Bailon: I'm sorry. What as the other part of the question?

Adrienne Gadling: I'm sorry. I was asking how has that transition been for you from doing music to being a host on both shows? Is it a big transition or did it feel like it was pretty natural for you?

Adrienne Bailon: It was pretty natural for me. I think the great thing about this show is that we just get to be ourselves. And there's nothing easier in the life than just for me being myself. I love that I can just get on camera and I almost forget that we're on camera. It just feels like I'm having a conversation with my girlfriend. So, I still can't believe this is my job. And just to be myself and have a good time, and hang out with my girlfriends.

Adrienne Gadling: Thank you, Adrienne.

Adrienne Bailon: Thank you.

Operator: And your next question comes from the line of Lyndsay Luff from Glam Belleza Latina. Your line is open.

Lyndsay Luff: Hi, Adrienne. So, I have some more...

Adrienne Bailon: Hey.

Lyndsay Luff: I have some more Latina specific questions. So you mentioned basically women talking with their hands and that always standing out to you. And obviously, that's sounds really Latina to me. Are there any specific Latinas whether they were celebrities or in your family who have influenced your love for nails such as beauty in general? Or, just like what Latina beauty means to you now as an adult?

Adrienne Bailon: I obviously have said plenty of times before that Jennifer Lopez is like my idol. But I also think even Selena. Seeing Selena perform …

(Lyndsay Luff): Yes.

Adrienne Bailon: ...And, and the way she used her hands and her long classic red nails, pointy nails. That, to me stood out. Like, I wanted that back then. I was super young at the time. And my mom was like you can't have red nails and I was like, she has red nails.

I loved them. And as soon as I could, every time I had my nails long, red, and pointy, I think of Selena. And I love it. And it just reminds me of classic beauty. I love a great red lip and a great red nail.

So, that's – to me is the staple for me in my mind of, of like the epitome of Latina. Along with that, like I said, Jennifer Lopez, for a long time, I remember, she always had her nails short and, and rounded on the – on the corners but square. And I know she would always use really pale and nude colors.

And for a while I was really into that. Because that was so JLO to me. Like when you got – you know and when Essie had ballet slippers, and probably my other favorite color. It has always been marshmallow from Essie, like that just to me is so JLO.

Lyndsay Luff: Yes.

Adrienne Bailon: So, I, I love both of those extremes. And that they're both so Latina. And they're just both really – to me, it can be really glamorous. And I think they – that's what we love. We love to be feminine. We love to celebrate beauty. And I think that, that's what makes me feel proud to be Latina is that we're really into that. And I think that it obviously contributes to us being beautiful. So, we're into it. We're into it.

Lyndsay Luff: Definitely, I know that's so true. And then, jumping off of that, so you it's Hispanic Heritage Month? How does it feel to be a Latina on TV and sort of just building your business? And for you, you're really building your beauty business.

Because like you said, it's this – it's this. That's something that's in our DNA. How does it feel? And how, how do you take that responsibility of representing Latinas on TV in this way?

Adrienne Bailon: I feel honestly so honored. I think that anybody that knows me, knows that I have like Latina written on my forehead. It's something that I'm so proud of the whole, It's on another level. But I think at the same time, yes, still responsible.

I'm trying not to put too much pressure on myself. Because I think at the end of the day beyond race, the most important thing is just to be yourself whoever that is also I have to be myself and my own individual self.

I definitely do keep in mind that I want to be a positive role model. And I want to represent my people in a positive way. And that I hope that I make you guys proud and that means the most to me. I hope that there's things that people can look at on TV. And be like, my God, I totally relate to that.

Lyndsay Luff: Yes.

Adrienne Bailon: So, for me being up there it's such an honor. I feel so proud of my culture, my heritage, and, and I'm so excited to bring that to daytime television. And hopefully, we might even do an episode, an entire episode based on Hispanic Heritage Month, which is something I’m really excited about.

Lyndsay Luff: That's awesome. That would be great.

Adrienne Bailon: Yes.

Lyndsay Luff: Thank you.

Operator: And your next question comes …

Adrienne Bailon: Thank you.

Operator: ...From the line of Angela Yvonne from Diva Gal Daily. Your line is open.

Angela Yvonne: Hi, Adrienne. I just have one more question for you. You’re working with the best of the nail world, Jan and Terrance. What is it like working with them? And have they taught you anything about the tricks of the trade?

Adrienne Bailon: Wow, I've learned a lot from them. I think for myself, like I said, I used to have a complex that I have like really tiny hands and short fingers. And they're kind of chubby. And all of these things. And Jan saw my hands and was like, my God. It just you have to find the right shape that works for your nails.

And I never thought that your nail shape could change the way your entire hands look. That never occurred to me. And I thought it may be color. And it maybe… But I like just hearing from them and hearing about all of the nail designs., and everything that you can do to elongate and to give a sleek, long, chic look.

I learned so much from them in that way. So, I currently am rocking an almond shape, which is best for my hands. And also, obviously doing nude polishes that elongate your nails, your hands and your nails as well – so, loving that right now.

Angela Yvonne: Thank you.

Adrienne Bailon: Thank you.

Operator: And Your next question comes from the line of Carolyn Schultz from Manicure Du Jour. Your line is open.

Carolyn Schultz: Hi, Adrienne. For people that love to keep switching their polishes, they get gel manicures, they get acrylics and then they finally want to take them off. And their nails are so brittle, and so thin. Like they – and they're splitting. Do you have any tips aside from you know the, the nail hardener polishes? Do you know any tips that you can give people with such thin nails that just want to get them back to their thick, old self?

Adrienne Bailon: Yes, and funny enough, I have worn acrylic nails since I was about 13 years old. And then when I went on tour with the Cheetah Girls there just wasn't going to be enough time for the upkeep.

So, I had to kind of give myself a manicure on the bus during the tour. And I would do that once a week. And I had really found an incredible product called Nail Tek.

And it's a nail polish and a nail formula. You can get at CVS, Rite-Aid. And I heard a great tip which was to do your nails once a week, and don't take the polish off. Like keep your nails done for that week. Don't mess with them and don't touch them.

Obviously another thing that's really important and a lot of women don't realize it. That the day to day chores that we have to do in a house from dishes and things like that. It's important to wear gloves. Because obviously soaking your nails, it softens your nails. It keeps them under the hot water.

And, and simple things like that; but again, I would recommend that nail hardening product. And along with that, keeping the polish on your nails for at least a minimum of a week. It actually strengthens your nails. Because it gives your nails time to recover without doing too much to them.

Carolyn Schultz: Excellent. Thank you. And what was the product called, Nail, Nail Chalk?

Adrienne Bailon: Nail Tek, I believe it's n-a-i-l. And then the second word is (teq) – (t-e-k), sorry.

Carolyn Schultz: (T e k), perfect, and thanks Adrienne.

Adrienne Bailon: Thank you.

Operator: And Your next question comes from the line of Saudia Moore from (BossChicks). Your line is open.

Saudia Moore: Adrienne, just a couple of more questions.

Adrienne Bailon: Hi.

Saudia Moore: I just wanted… You mentioned earlier that technique and creativity go into making a successful nail artists. What about the business side? What does it take for a nail artist – an up and coming nail artist to just promote themselves and be successful as an entrepreneur or in business?

Adrienne Bailon: I actually think the most important thing is putting yourself out there. And letting people see your incredible work. I think that's also – that's really important and on the business side.

Now there's so many social media outlets that and like I said when a lot of the contestants came on the show, some of them –one of the biggest ways that I knew them was through their Instagram. And that's a good way to show off your work and, and get yourself seen and known. And so I think that, that also makes you incredibly business savvy is being able to do that and put yourself out there.

Saudia Moore: All right, my next question, and you guys were mentioning Nail Tek and the problems that women come across when taking their nails off. I was wondering on the show, are we going to see anything that's eco-friendly or anything of that nature to use with the manicures and the nails?

Adrienne Bailon: I'm sorry. I didn’t hear the words you said.

Saudia Moore: OK. I was just wondering. Are we going to see any signs of eco-friendly material being used on –from any other artists on the show?

Adrienne Bailon: Absolutely, in each episode, they're actually expected to use different materials and different things. We actually have an episode where they are working on natural nails; which I think is awesome as well, so that people can see all of the different possibilities with nail art.

My nail polish line is actually vegan. It's a luxury vegan polish line. And it's formaldehyde free and nontoxic formula. So, so we definitely push that as well.

Saudia Moore: Great, thank you.

Adrienne Bailon: Thank you.

Operator: And there are no further questions at this time.

Rebecca Boswell: If there's no further questions, then this concludes our conference call. Thank you so much for everyone that joined. And thank you Adrienne for taking the time to answer these questions.

Adrienne Bailon: Thank you, guys.

Rebecca Boswell: And please remember to tune into Nail'd It on Tuesday, October 7th, at 9 pm on Oxygen. And if you need any further information, feel free to reach out to myself or Mackenzie. Thanks again.

Operator: Ladies and gentlemen, this concludes today's conference call. You may now disconnect.

END

For a sneak peek, go to:

http://www.oxygen.com/shows/naild-it/videos/naild-it-series-premiere-trailer

“Nail’d It” Premieres Tuesday, October 7 at 9p.m. ET/PT on Oxygen

Hosted by Adrienne Bailon (“The Real”), “Nail’d It” pits 18 of the best up-and-coming nail artists against one another as they claw their way to the top to claim a life-changing grand prize of $100,000. In each episode, the talented contestants will face-off crafting flawless flat paint designs and over-the-top 3D masterpieces using everything from lacquers, gels and acrylics to embellishments and unorthodox materials.  The winners and runners up from the first six episodes will compete in a high-stakes four-part finale until only one artist is left standing to win the grand prize and opportunity to have their designs featured in a cover story for Nail It! magazine.  Pushed beyond their creative limits, the contestants will be critiqued by a rotating panel of judges, including industry icon and leading expert on trends, Jan Arnold(@cndworld), CND’s Co-Founder and Style Director;  Top “Man”-icurist, Tom Bachik (@tombachik), who polishes the nails of celebrities from red carpets events to sold out arenas; expert nail artist and celebrity manicurist, Terrance Terry (@terranceterry), known as the “Nail Villain” for his uncensored personality and ability to push the envelope; and distinguished judge of nail art competitions worldwide, Elaine T. Watson(@elainetwatson), Cuccio International’s VP of Marketing and Sales and Global Education Director.  

For more information on the show, the judges and the contestants, please visit: http://www.oxygen.com/shows/naild-it.  In addition, fans can check out the official Facebook page and join the conversation on Twitter using the hashtag #NailedIt.

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