TV Show Reviews
Review of "Alex,
Inc" 3/29/18 by
airs Wednesdays 8:30/7:30c on NBC.
I was interested in this show because I always thought
Zach Braff was funny. When I heard he had a new show,
I wanted to watch it. In this show, he plays Alex Schuman, a
man who decides to leave his job on an NPR type radio show
to start his own podcast, where he intends to make a
difference in the world. Alex has two kids and a very
supportive wife, Rooni (Tiya Sircar), who go along with his
The first thing Alex does after leaving his job is to
look for an investor and an office. The first episode
deals with him trying to find an investor. Alex meets with
several investors, but none of them can see his vision for
the show. He considers giving up on the idea of his
podcast, until his family persuades him that he is the best
at telling stories on the radio because he loves his job.
Alex chases his potential investor down to a private
airstrip, and although he doesn't have an idea for the
subject of the podcast yet, his wife tells him that it
should be about his family. The potential investor likes the
idea and decides to fund it.
I enjoyed because he needs to start his podcast, and
although Alex is a little scared and nervous, he knows that
with the support of his family, he can do anything.
The show is heartwarming and funny, and the cast has great
chemistry together. I think this will be a hit for
ABC, although it needs a little work. It's great to
see a comedy about a loving, supportive family. I give it a
5 out of 5 stars
ALEX, INC. (Wednesdays at 8:30 p.m. ET)
Based on Alex
Blumberg’s successful podcast “StartUp,” comedy series
“Alex, Inc.” is all about the things that happen – the good,
the bad and the ugly – when a journalist and family man
quits his job to start his own company. He quickly discovers
it’s going to be a lot harder than he thought.
Alex Schuman is a successful radio producer with a
whip-smart, public defender wife, Meheroon (aka “Rooni”),
and two confident, quirky children, Ben and Soraya. After
years of making the kind of content that brings no creative
fulfilment, in what most would consider an early mid-life
crisis, Alex decides to risk everything – including his
savings – to start his own business. Armed only with the
help of his overenthusiastic producer, Deirdre, and his
fast-talking, unemployed second cousin, Eddie, Alex
navigates the crazy world of start-ups while trying to keep
his marriage and family a priority.
The series stars Zach Braff as Alex Schuman, Michael
Imperioli as Eddie, Tiya Sircar as Rooni Schuman, Hillary
Anne Matthews as Deirdre, Elisha Henig as Ben Schuman and
Audyssie James as Soraya Schuman.
Matt Tarses is executive producer and writer. In addition
to his role in front of the camera, Zach Braff is executive
producer and director. John Davis and John Fox are executive
producers from Davis Entertainment, as are Alex Blumberg,
Chris Gilberti and Matt Lieber (Gimlet Media) in association
with Sony Pictures Television and ABC Studios.
ABC Publicity on Twitter and Instagram.
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