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Interview with FOX Executives 5/11/15
It was fun to hear about all of the upcoming shows. Last
year I was in a similar call with ABC executives.
Unfortunately, there were so many people on this one, that they ran out
of time, so I didn't get a chance to ask a question. Too
bad! I wanted to ask why they are only doing 6 episodes of
FBC PUBLICITY: FOX 2015 Programming Presentation
May 11, 2015/9:00 a.m. EDT
Gary Newman: Chairman and CEO, Fox Television Group
Dana Walden: Chairman and CEO, Fox Television Group
Joe Earley: COO, Fox Television Group
Toby Byrne: President, Advertising Sales, Fox Networks Group
David Madden: President, Entertainment, FOX
Dan Harrison: EVP, Strategic Program Planning, FOX
Shannon Ryan: EVP, Marketing & Communications, FOX
Moderator: Welcome to the FOX Publicity FOX 2015 Programming
Presentation Conference call. At this time, all participants
are in a listen-only mode. Later, we will conduct a question
and answer session, and instructions will be given at that
time. As a reminder, today’s conference is being recorded
and I would now like to turn the conference over to our
first speaker, Ms. Shannon Ryan. Please go ahead.
Shannon: Thank you, Brad. Good morning, everyone. Thanks so
much for joining us this morning. We’re here to review our
new slate and schedule, but before we get started, I just
want to remind everyone that you can download today’s press
release along with show descriptions, photos, ratings, and
other helpful information from our press site at
foxflash.com. On FoxFlash, after today’s upfront
presentation, we’ll also be posting video clips from the new
series that Dana and Gary unveil this afternoon. I know that
many people are still dialing in, so I’ll begin with just a
few key highlights from the season.
We came out of the season with the No. 1 series on broadcast
television, EMPIRE, which unseated “The Big Bang Theory.” It
was also the season’s No. 1 show on social media,
outperforming “The Walking Dead” and “Scandal.”
We also launched two solid new hits in GOTHAM and THE LAST
MAN ON EARTH. GOTHAM emerged as the season’s highest-rated
new drama with men, behind only EMPIRE, and THE LAST MAN ON
EARTH is the season’s No. 1 new comedy with Adults 18 to 34
and Men 18 to 49. Both of these shows performed well in the
traditional ratings, and also got huge lifts for
multiplatform viewing - more than 100% for GOTHAM and 200%
for THE LAST MAN ON EARTH. We’re also happy to report that
BROOKLYN NINE-NINE was one of only two sophomore comedies to
grow year-over-year this season and MASTERCHEF JUNIOR
emerged as the only unscripted show on broadcast to post
gains this year.
We continue to connect with those hard-to-reach young demos.
Our median age remains the youngest at the big four and is a
full decade younger than CBS.
Hopefully, by now, everyone’s logged onto the call and has
the release. So, let’s get to it.
Today to talk a little bit about next season and answer your
questions, we have with us the Chairmen and CEOs of Fox
Television Group, Gary Newman and Dana Walden; Fox
Television Group’s COO, Joe Earley; Fox Networks Group’s
President of Advertising Sales, Toby Byrne; FOX President of
Entertainment, David Madden, and FOX EVP of Strategic
Program Planning, Dan Harrison. So now, I’m going to turn it
over to Dana and Gary.
Gary: Thanks, Shannon. Hello, everyone. We’re so glad you
could join us this morning, and a special thanks to those of
you on the West Coast who woke up extra early for the call.
As Shannon noted, we celebrated a number of wins this
seasons with the new series GOTHAM, THE LAST MAN ON EARTH
and EMPIRE, and we’re really excited to build off that
strength with nine new series, as well as big event
specials, including the return of THE X-FILES. Each one
represents the bold programming that is part of FOX’s DNA.
You’ll see in our release that we’re supporting all of our
new and returning shows with very strategic scheduling.
Contemporary viewers have a lot of choices and the erratic
scheduling and repeats of the past just don’t work anymore.
Many of our shows this season will have two installments of
virtually uninterrupted runs of originals: Part One in the
fall, leading to a big cliffhanger; and then Part Two in the
spring. This will give more consistency for our viewers and
create built-in events for our series twice a year. Bold
programming, strategic scheduling and breakthrough
marketing, these are the things that FOX does best and
they’re guiding our strategy for next season.
Dana: Hi, everyone. It’s Dana. I’m going to talk to you
about the fall. We’re kicking off Premiere Week on Sunday,
Sept. 20, with the biggest TV event of the fall, the Emmys.
It’s going to be hosted, as you know, by our very own Andy
Samberg. Andy’s talented, funny, and he’s going to bring a
fresh, young energy to the show. Then, on Mondays, we’ll
have GOTHAM, which was our big fall drama tentpole, and
we’re going to use it at 8:00, leaving it in its time period
from last season, to platform our new futuristic crime
drama, MINORITY REPORT, at 9:00.
MINORITY REPORT is based on Steven Spielberg’s film from
2002. It centers around our hero “Dash,” who can see murders
before they’re committed. He secretly teams up with a
detective and together, they’re going to try and prevent the
horrible crimes that he sees.
GOTHAM and MINORITY REPORT both share very muscular DNA.
They are action-packed series and we’ve got the perfect
platform for them on Sunday night with our football. So, we
have a great opportunity to promote those shows Sunday,
going into Monday.
On Tuesday, we want to do for the night what we did
Wednesday with EMPIRE. We are looking to create a big, noisy
star-packed night of television. So, we’re making a very
bold move. The whole night will be brand-new. It’s a big
shot and really it’s one that we would only make if we had
the goods, and we do.
GRANDFATHERED is going to kick off the night. It’s starring
John Stamos and it’s going to platform our Rob Lowe series,
THE GRINDER, which also stars Fred Savage. Both of the shows
have charismatic male leads at the center. At the core,
they’re both about family and that makes them very broad and
relatable for men -- and women. They also have workplace
elements to both of them.
GRANDFATHERED and THE GRINDER will lead into our wildly
original new series from Ryan Murphy, SCREAM QUEENS, at
9:00. It’s a horror comedy that Ryan describes as “Heathers”
meets “Friday the 13th,” and it has an amazing all-star
cast: Emma Roberts, Jamie Lee Curtis, Keke Palmer, Lea
Michele, Abigail Breslin, Niecy Nash, Nick Jonas and Ariana
Grande. Those are just a few of the big stars who are going
to be in the show. So again, that night is about big stars
and bold moves.
Gary: On Wednesdays in the fall, we’ve got exciting
characters set in glamorous worlds. EMPIRE will return at
9:00. Fans made EMPIRE an appointment on Wednesday nights
all season long. We’d be crazy to move it. We want to thank
and reward our fans by keeping it in that time period.
The show broke records all season long and completely
transfixed viewers across the country. And next season,
we’ll have 18 all-new, addictive episodes. They’ll be split
into two seasons. The stories we’ve heard for Season Two
already are just going to blow away the audience.
Leading into EMPIRE is our new medical procedural, ROSEWOOD.
It stars the unbelievably charismatic Morris Chestnut as
Miami’s top private pathologist, working on the city’s
toughest homicide investigations. The cases are complex, the
technology he uses to solve them is really cool and it’s all
set against a backdrop of a gorgeous city, beautiful people
and the Florida sun.
Thursday, we’re pairing BONES and SLEEPY HOLLOW. This is a
combination that has worked really well in the past for us.
They have compatible audiences and pairing them again this
fall can strengthen and grow those loyal fan bases.
Dana: So, Friday in the fall will be unscripted for us:
MASTERCHEF JUNIOR at 8:00, leading into WORLD’S FUNNIEST at
9:00. Saturdays will remain our sports night. and on Sunday,
we’re going to keep our whole lineup intact. It performed
very well for us last year. THE SIMPSONS and FAMILY GUY are
going to platform BROOKLYN NINE-NINE, which was up 9% this
season, and THE LAST MAN ON EARTH, which ended up being the
No. 1 new comedy with Men 18 to 49.
Our Sunday night remains the best place on television to
reach a broad audience with a unique concentration of young
men. So, advertisers can count on us again for that this
That’s our fall. I just want to touch a little bit before we
open to questions on our midseason. In January, we have our
event series, THE X-FILES. We’re very excited about this. We
think it’ll be a huge reward for fans of this legendary
show. It’s taken us a very long time to get these three back
together and they actually go into production in June. We’re
going to use the NFC Championship game to launch this event.
Then we’ve also got GREASE: LIVE on Sunday, January 31. It’s
going to be a live three-hour event starring Julianne Hough
as “Sandy” and Vanessa Hudgens as “Rizzo.” It’s going to be
a big night of family viewing on FOX.
On Monday nights, once MINORITY REPORT finishes its fall
run, LUCIFER will launch out of THE X-FILES for a short time
and then it will be paired with GOTHAM, which made great
sense to us -- two DC Entertainment properties on the night.
LUCIFER follows the devil himself. He’s relocated to where
else -- Los Angeles, and gets his kicks helping the LAPD
punish bad guys. It’s a lot of fun and there’s an absolutely
captivating star at the center, Tom Ellis, who’s really a
breakout. We had him in one of our cable shows last year and
he’s just primed to breakout.
On other drama news, THE FRANKENSTEIN CODE will join the
schedule midseason. It’s a modern retelling of the
Frankenstein story with a compelling emotional hook -- what
would you do with a second chance? The show will have broad
appeal. It tested very well with men and women and like all
of our new dramas, it’s built around a big, compelling
We also have two new comedies for midseason. After SCREAM
QUEENS ends its run in December, we’ll move back to a
four-comedy block on Tuesday. NEW GIRL is going to join the
schedule at 9:00, and by premiering it in January, it’s
going to allow us to schedule 22 episodes to run
consecutively with virtually no interruptions. That was a
lot of our strategy this year. Gary talked to you a little
bit about Part One and Two of our bigger series, and then
when possible, if we can run without any interruptions,
that’s going to be a goal of ours, as well. So, NEW GIRL is
Then NEW GIRL is going to be the perfect platform for our
young ensemble comedy, THE GUIDE TO SURVIVING LIFE, and we
also have BOB’S BURGERS and BORDERTOWN, our new animated
series from the producers of FAMILY GUY, on Sundays in
Gary: So, that’s the basic rundown of our schedule. We’ll
have strength across the week and we’re platforming
compelling new series that can breakthrough. We know this is
just the beginning, and there’s a lot more work to do, but
we feel energized by what we’ve been able to achieve this
season and our momentum going into next season. So, let’s
take some questions.
Shannon: Brad, do you want to open it up to questions?
Moderator:: Our first question today comes from the line of
Joe Adalian from vulture.com.
Adalian: Hello, Gary/Dana. How are you today?
Gary: Good, Joe.
Dana: Good. Hey, Joe.
Adalian: Cool. I have a question regarding EMPIRE.
Obviously, monster hit. On the one hand, you would think
there’s nothing else you need to do other than hope it just
comes back big again next year. But, I’m wondering, it’s
been sort of quiet on the EMPIRE front since the show went
off. Obviously, you’ve had your season to worry about. I’m
wondering if you plan to do anything over the summer to
reinvest viewers in the show with the marketing, but also
more importantly, do you think the audience, despite being
as huge as it was, can be expanded even more and are there
any specific concrete plans to make the show available for
catchup beyond where it is on streaming? Will there be
reruns on FOX? Will you be doing anything else? What’s the
plan for making sure Season Two of EMPIRE is as big if not
Dana: Yes, all good questions, Joe. You know what? I’m going
to have Joe Earley answer a lot of your questions in terms
of what we’re doing over the bridge with EMPIRE, because
we’ve got a lot of big events scheduled. The cast actually
has been out. Jussie and Yazz have been out, performing in
various markets. They’ve done mall tours. They’ve performed
in smaller venues. They’ve done quite a thorough publicity
tour as you saw. Taraji hosted “Saturday Night Live.”
We’ve got some exciting plans that will kick off in June,
some that are a little premature to discuss, but we’ve also
got just amazing guest stars that have lined up to be on
this show, that I think will help us not only bring back an
audience that fell in love with this show in the first
season, but helped to expand it, as well. Although, again,
we don’t want to be greedy. If we came back with the
audience that we left off with, we would be thrilled.
Based on the creative that we heard from our executive
producers the week before last, I don’t think that’s going
to be a problem. But, at this point, the requests for this
cast are so numerous, we’re trying to make it so that they
can be out there, but still get a little bit of rest prior
to an enormous production season with all new music.
I saw we just signed Ne-Yo, who is going to write original
music for the second season, along with Timbaland. That’s a
pretty big shot in the arm if you’re looking for a credible
hit maker being authentically, organically involved in the
show. But, I’ll let Joe talk to you about what our bridge
Joe: Yes, and we’ve actually this actual bridge plan going
since a few weeks into the show, when we realized we were
going to have a pretty long break in between seasons, and
audience kept growing unbelievably every week. We’re not
going to take anything for granted. We are going to continue
to service the amazing core audience that we have. We do
believe there is an opportunity to grow the show. So, we
have been focused on catch-up.
It’s sort of similar to when we launched GLEE behind
AMERICAN IDOL, and spent the summer catching people up with
that show. We’ve spent this summer doing a big push to catch
up on all of the platforms where we have it. It’s on FOX
NOW. It’s on demand. It’s on SVOD. We have it
unauthenticated everywhere so people can catch up on all 12
episodes and be ready to join us when the show returns.
Big marketing plans, big publicity plans, as Dana mentioned,
and then there will be an off-air campaign that will
obviously kick in to return it, Hulu’s been a great partner
on the show and we saw record viewing numbers for it on our
MVPD partners in-season, and that has continued post-season.
So, we are seeing new viewers coming in and it will be our
goal to amass them in the fall to keep it the must-see
phenomenon that it is.
Adalian: Just real quickly, will there be a linear platform
for the reruns, or is linear reruns just over?
Joe: That’s a pretty big statement that you’re making.
Adalian: Not a statement; a question.
Joe: For this particular show, we’re not repeating it. We’re
not repeating it on FOX prime.
Adalian: Okay. Thank you.
Moderator:: We do have a question from the line of Joe Flint
with The Wall Street Journal. Please go ahead.
Flint: Hello, two if you don’t mind. One, I was just wanting
to talk about what went into the decision-making to finally
bring AMERICAN IDOL to an end, and sort of talk a little
about its contributions to the network over the last 15
years. Then I also have just an upfront sales question for
Toby, if I may.
Gary: Sure. Let me address the AMERICAN IDOL question. It
was not an easy decision. AMERICAN IDOL has been such a
vital part of FOX for its run and we spent a lot of time
talking with the producers about the future of AMERICAN
IDOL, and collectively, we all arrived at the conclusion
that it was time to bring the show to an end. But we really
wanted to do it in a way that felt special and celebratory
and treated the show the way it deserved to be treated. And
so, next year, we’re announcing it as the final season. It
is going to be a true season-long celebration. We’re already
talking about surprises we can have for the fans to make it
feel special, and to send it off in a way that is as
significant as the run it has had on our network.
Flint: Okay, and Toby, there’s a lot talk this year about
how tough the upfront market will be just as digital
platforms begin to really take hold and take more dollars
away. What are you anticipating going into selling season?
Toby: In some ways, I think the upfront market is always
tough. It’s a negotiation that’s very important. But as we
look at the impact of the upfront and how things have been
evolving, I think as dollars have moved to digital, the
large bulk of those dollars have gone to Google and Facebook.
At our premium environment, our digital offerings are really
compelling, as well. As ad serving and measurement has
caught up, we’ll have the opportunity to really take
advantage of that audience.
So, things have evolved. It’s a great opportunity. We are in
conversations with our clients, 12 months a year, and as we
get to this season, it’s a chance for us to capitalize on
those conversations and seek out bigger and deeper
partnerships with our clients and try to move the ball
forward. But, we certainly are judged on our sales 12 months
a year, not just the upfront.
Flint: Okay. All right. Thank you.
Moderator:: We do have a question from the line of David
Bauder with the Associated Press. Please go ahead.
Bauder: Hello, good morning. Two quick ones; on IDOL, do you
hope that some of the past people like Simon Cowell or Randy
or Paula Abdul come back and have some role in the final
Dana: Yes, we would welcome any of them back. Obviously, the
executive producers are focused right now on ending this
season in a big way and we have a big finale show Wednesday
night for that. But, we’re having conversations with them
about anything that you can imagine in terms of what would
be celebratory, what would feel nostalgic and all of the
things that you might do to send the show off in a way that
Bauder: Quickly, I see that Rob Lowe is also in a series
that NBC announced yesterday. How is he going to be able to
Dana: That show has wrapped production. It’s, I believe, a
Bauder: The NBC show?
Dana: Yes. It’s a limited series and he’s wrapped his
obligation. He’s in first position on THE GRINDER.
Bauder: Thank you.
Moderator:: We do have a question from the line of Michael
Schneider with TV Guide. Please go ahead.
Schneider: Hello, guys. Good morning. I wanted to follow-up
on all the IDOL questions and the future of IDOL beyond FOX.
I mean have you talked to Fremantle and 19 about what
happens to the franchise after you guys end its run? Do you
still sort of have any sort of first-look rights to it, or
is there a chance you think they might end up doing
something else with the brand elsewhere?
Gary: We certainly haven’t had any kind of detailed
conversations with them about life post-next-season, but we
have a very collaborative relationship with Fremantle. Core
Media is part of the greater 21st Century Fox family. I
think the future for the franchise—that story remains to be
written. IDOL still is a popular franchise in other parts of
the world. So, collectively with them, it just felt like it
was the right time to bring this run to a close. And, as for
the future, there are endless possibilities.
Schneider: How seriously did you guys look at that this
summer, or just blowing up the format and doing something
completely different before you came to the conclusion it
was time to end it all together?
Gary: We really didn’t give a lot of thought to that. IDOL
was the No. 1 show on broadcast television, I believe, for
eight seasons, and it was a collective decision that we made
with the producers that the right way to send this show out
is in the time period that it’s had for these last years and
to make it a celebratory event. It still has a great deal of
popularity in viewing and we’re going to deliver a really
special season next year.
Schneider: All right. Thanks.
Moderator:: We do have a question from the line of Amanda
Steiner with People.com. Please go ahead.
Steiner: Hey, there. I know you’ve covered IDOL a lot so
far, but I’m just wondering if you have any sort of
surprises you’d like to share from the finale of this season
to get people ready for the 15th season and any other sort
of surprises you’d like to tease about the 15th season.
Dana: We really don’t have anything to share today about
what’s going to happen next season. Again, we’re just
staying focused right now on ending this season. As you can
imagine, the conversations that we’ve been having with them
about what next season will look like and making a pretty
emotional decision to bring the show to an end -- those have
consumed the conversations we’ve had this far. I’m sure next
week, after the show has wrapped, we’ll start having more
concrete conversations about exactly what next season will
I will tell you though, having spent time very recently with
former IDOL judges, there’s a lot of enthusiasm about coming
back and paying tribute to a show that launched many, many
successful careers. I think there’s going to be a lot of
enthusiasm around former contestants and judges being a part
of the show.
Steiner: Will Brian Dunkleman make an appearance?
Dana: That is a really good question.
Steiner: That would be actually amazing.
Dana: Where is Brian Dunkleman? If you get me his number, I
will call and invite him.
Steiner: Amazing. All right. Thank you.
Moderator:: We do have a question from the line of Matt
Mitovich from TVLine. Please go ahead.
Mitovich: Good morning, everyone. Thank you for your time
today. I have two questions. I know you said you’d be crazy
to move EMPIRE, but is part of the reason it’s staying at
9:00 is because of the content; you just didn’t want to or
couldn’t run it at 8:00? Then secondly, is there any talk
about further “24” in the future?
Gary: With respect to EMPIRE, we actually said exactly how
we felt about it, which is the show really was appointment
television in a way that’s kind of unprecedented in this day
and age. It didn’t make any sense to us at all to move it.
The content wasn’t an issue. We think the show could play at
8:00, but we really wanted to reward the fans and make it as
easy for people to find it live as ever.
I’m sorry? The second question?
Mitovich: Any plans for further editions of “24?”
Gary: Nothing immediate. We have been developing another
version of “24,” but it’s still fairly early in the
development process. So, there just would be nothing that we
could tell you at this time, other than we are working on
Mitovich: Thank you.
Moderator:: We do have a question from the line of Daniel
Fienberg with Hitfix.com. Please go ahead.
Fienberg: Hey, guys. Thanks for doing this call. I guess my
question is about X-FILES and the thought process behind
using the football game to launch a property that presumably
has a built-in audience that’s already anticipating it and
therefore sort of using up one-third of your run over two
Dana: That’s a good question. We thought a lot about how to
event-ize, bringing the show back from a scheduling
perspective. We’ve got a lot going on in midseason on our
schedule, and it felt like the best way to capitalize on all
of the opportunities was to give THE X-FILES -- something
that’s so highly anticipated, that fans had been literally
clamoring for for a decade -- the best maximum exposure in
that post-NFC game time period. And then, starting the next
day with the first of the next five episodes. So, it’ll air
Sunday night and then Monday night and then for the next
weeks, which will give us a great opportunity to platform
our new show, LUCIFER¸ on Monday night.
So, when we looked at all of the options that we had, it
just felt like that was the one that gave the greatest
exposure to THE X-FILES, something our fans are waiting for,
and also create a great circulation on our air to promote
all of our midseason launches and platform LUCIFER. So, it
felt just like a win, any way you looked at it.
Fienberg: What has Chris Carter told you guys regarding sort
of the different [indiscernible] episodes and stand-alone
kind of material?
Dana: Well, have you ever met Chris Carter? Because he
doesn’t tell us a lot (laughter). No, I think there will be
a combination. I think you will see a combination of
episodes. If you are a loyal fan, you became familiar with
the process of mixing stand-alones and the deeper mythology
episodes. I think everyone will be happy with what he’s got
Fienberg: Excellent. Thank you guys much.
Moderator:: We do have a question from the line of Cynthia
Littleton with Variety. Please go ahead.
Littleton: Hello. Good morning. Two questions for you. One,
just very specifically, the IDOL scheduling plan. Will it be
the same as always, two installments during the week, the
performance and the results, and then a follow on that.
Gary: Yes. IDOL is going to have a similar structure to what
it had this year. When it comes on in January, it’s going to
be on Wednesdays and Thursdays, and then eventually will
move to Thursdays, like we did this year.
Fienberg: Performance and results in the same show. We
didn’t do a traditional results show this year, and we’ll
continue to not do a traditional results show next year.
Littleton: Right. Got you. Thank you. Then a more general
question. There’s a lot of attention being placed this year
on live programming events. You all have GREASE and AMERICAN
IDOL has its component of live. Can you talk about what the
value of that is in this era of multi-platform viewing that
Dana: Well, I think there’s a great value. Along with the
ones that you just mentioned, we also have the Emmys this
year that we feel is going to give our Premiere Week a
tremendous amount of attention and circulation. Like any
form of programming, I think we all believe that a great
network schedule has a mix of programming. You have live
programs to drive circulation across the week; specials that
feel like they become promotional platforms for your series.
But, notwithstanding the popularity of live shows, EMPIRE,
which became the No. 1 show on broadcast last year, not a
live show - a drama -came on with AMERICAN IDOL. So, we kind
of got the best of both worlds. You had an opportunity in
IDOL to bring people in live where they feel like there’s a
can’t-miss quality, don’t want to be left out of the
conversation, and then you complement a show like that with
a drama that similarly creates that kind of buzz of “I don’t
want to be in the office the next day and hear what happened
last night on EMPIRE.”
So, any schedule is best when each type of storytelling is
represented in a proper proportion of the schedule.
Cynthia: Thank you.
Moderator:: Our last question of the day comes from the line
of Jethro Nededog from Business Insider. Please go ahead.
Nededog: Hello, everyone.
Nededog: So, [indiscernible] a lot of work on AMERICAN IDOL
creatively to help rejuvenate it, to bring up the ratings.
Now that it’s ending after next season, is FOX out of the
singing competition business, or are you guys looking at
other projects, developing anything?
Gary: No. I don’t think we’d ever make that kind of
proclamation. Obviously, IDOL’s been such a strong performer
for us and continues to be a strong performer. We have a new
head of unscripted programming, Corie Henson, who we hired a
few months ago. She and her team are developing all sorts of
unscripted programs, including performance shows and we’ll
see what comes in, that feels most creatively vibrant. We
certainly could end up in that space.
I would say it feels that, in that space, you need to
recreate or reinvent performance shows somewhat, but that
certainly would be a challenge we would welcome if we feel
like we’ve got the germ of a great idea.
Nededog: Thank you.
Shannon: Okay. Great. So, we will have a transcript
available of the call later today and do you have the
playback information, Brad?
Moderator:: Of course. Ladies and gentlemen, today’s
conference will be available for replay after 10:45 a.m.
through May 18th. You may access the AT&T Teleconference
Replay System at any time.
That does conclude your conference for today. Thank you for
your participation and for using the AT&T Executive
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