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THE 4400 RETURNS
SUNDAY JUNE 17 9/8C
The saga of The 4400 continues with the Season Four Premiere on Sunday, June 17 at 9/8C on USA! Get caught up on where we last left The 4400 by watching the Season Three Finale here on the
Official Site in the week leading up to the Season Four Premiere.
Missed the premiere of The 4400 this past Sunday on USA Network? No
worries! Watch the debut episode in its entirety on the USA Network
website. Check out more here...
Watch for the fourth season of THE 4400, the critically-acclaimed series that chronicles the
reappearance of 4400 people previously reported missing or dead. The new
season begins on Sunday, June 17 at 9:00 PM ET/PT on the USA Network.
THE 4400 follows 4,400 people who are abducted, taken away and then
returned to planet Earth. After their return, many of them discover they
have superpowers. As the fourth season begins on June 17, the plot
follows the development of a drug called Promicin and its ability to
give its users superpowers, if it doesn't kill them first. Three
different factions have emerged around the drug: pro, anti- and neutral.
To help spread the word and create debate about Promicin, a wide-ranging
interactive faux world consisting of unique videos, characters and websites have
been specifically created for fans to discover. Each faux site and video is
devoted to explaining the drug, the advocacy groups for and against the drug and
the characters who populate the world. Many of the videos offer a look into the
show's world from a "what if" realistic perspective.
Click on the thumbnail to see the larger picture.
Shawn & Isabelle
Tom & Kyle
USA NETWORK ENLISTS ELECTRICARTISTS FOR
THE 4400 SEASON FOUR LAUNCH
Blurring the Lines Between Entertainment and Advertising
NEW YORK, NY – May 21, 2007 – In support of the fourth season of their
critically acclaimed hit series, The 4400, which chronicles a world
changed by 4400 people abducted and then returned with extra-human
abilities, USA Network has tapped ElectricArtists (www.electricartists.com)
to spread a multi-tiered marketing experience created by agency Campfire
that extends the show’s unique storyline and uses it as a creative
inroad to drive viewer advocacy and participation. The campaign, set to
kick off May 21, picks up from the season three finale, wherein a lead
character, Jordan Collier (played by Once and Again star, Billy
Campbell) distributes Promicin, a substance that either kills you or
gives the user a superhuman ability. The “Battle for Promicin” is the
central theme of the campaign, which constructs a national debate over
the substance. The elaborate extension of the 4400 universe is brought
to life through a series of seven websites, 70+ original web videos,
live events nationwide, and an intricate mobile marketing platform all
supported by intensive user generated participation.
The 4400, whose first season ranked as the highest-watched new series in
the history of basic cable, averaged 2 million viewers last summer and
was named the #1 original scripted series for the 25-54 demographic.
Season four is set to launch on June 17, 2007 at 9pm/8c. The series
picks up on its exploration of the lives of 4400 previously abducted
people who, without any sign of aging, reappeared equipped with a range
of extraordinary abilities. In season four - much to the chagrin of NTAC
(National Threat Assessment Command), the government agency enlisted to
monitor ‘the 4400’ - 4400-like abilities become available to the general
public through Promicin, but not without potentially deadly
“The 4400 is a fantastic show with a great fan-base. For season four, we
really wanted to do something special for the fans; something that would
get them excited about the new episodes and act as a base for pushing
The 4400 back into national awareness,” says Alexandra Shapiro, vice
president, marketing and brand strategy for USA Network.
A teaser video is currently live on the show’s home page, The4400.com
and will ultimately serve as a rabbit hole into the campaign’s initial
launch consisting of 3 websites: PromicinInfo.com – an informational hub
covering all aspects of the ‘Battle for Promicin’; PromicinTerror.com –
an anti-Promicin site; and PromicinPower.com – the site of a group that
supports Collier’s distribution of the substance. The full campaign
rollout will continue through the premiere episode and will follow the
evolution of The 4400 storyline as it unfolds.
The 4400 was created by Scott Peters and Rene Echevarria. Ira Steven
Behr, Scott Peters, and Maira Suro are executive producers. The 4400 is
produced by CBS Paramount Network Television in Association with Sky
Television, Renegade 83 and American Zoetrope for USA Network.
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