THE NEXT BIG THING IN MUSIC TO BE DISCOVERED BY MTV2’S DEW CIRCUIT BREAKOUT 2007
The Material, The Myriad and Them Terribles Will Battle It Out Live on MTV2 On Saturday, December 15th at 6PM ET/PT
MTV2 viewers have spoken! The top three Dew Circuit Breakout ’07 bands are The Material (San Diego, CA), The Myriad (Seattle, WA) and Them Terribles (Santa Barbara, CA.). Determined by viewer voting online at dewcircuitbreakout.mtv2.com, these up and coming bands will have the opportunity to work with Mountain Dew and follow in the footsteps of Taking Back Sunday, Yellowcard, Halifax, HelloGoodbye, and Hawthorne Heights who have all gotten a taste of national, mainstream exposure after participating in MTV2’s Dew Circuit Breakout. The Dew Circuit Breakout finale will air live on MTV2 on Saturday, December 15th at 6pm EST.
“Since its inception, MTV2 has been committed to helping fans discover new music and emerging artists” stated Andy Hunter, SVP MTV Digital Television Networks. The Dew Circuit Breakout has been a staple of MTV2’s dedication to music evolving into a multi-platform reality competition with a unique, fun approach to UGC, giving fans the power to truly support these local acts in their quest for success on a national stage.”
"Now in its 4th year, Dew Circuit Breakout has proven to be extremely successful and long-running branded entertainment program, said Tim Rosta, SVP MTV Integrated Marketing. “Mountain Dew’s emerging music platform has helped us to experiment and reinvent the commercial experience for our audience. This emerging artist showcase touches upon every way our viewers consume media and keeps getting bigger every year!"
"The Dew Circuit Breakout once again attracted some incredibly talented artists who made this an exciting competition," said Frank Cooper, VP of flavored soft drinks, Pepsi-Cola North America. "We are proud to partner with MTV2 and give the final bands an opportunity to perform in front of millions of people and take their careers to the next level."
Jim Shearer will host the MTV2 Dew Circuit finale from MTV’s Times Square Studios where the three final bands will battle it out for the grand prize in front of a live studio audience. Each band will perform their songs for a panel of music industry insiders including Fall Out Boy’s Pete Wentz, Cobra Starship’s Gabe Saporta and Ultragrrrl of Stolen Transmission. The winning band will have a video produced from their live finale appearance which will then get exposure on Unleashed and Discover & Download. In addition, all three finalist bands will have a song available for download on the Rock Band video game.
About the bands:
Catchy, clever, and LOUD--these three words are the epitome of The Material. This 5-piece, female-fronted rock ensemble is guaranteed to be all over your radio within a year tops! Their unique blend of alternative, post-punk and super poppy vocals are exactly what will define the sound of rock to come. The quintet hails from sunny San Diego, California. The Material went into the studio to record their 6-song debut EP "Tomorrow", which was co-produced by Brian Grider and released in September 2007.
Drawing rave reviews from fans and critics worldwide, The Myriad's music covers a diversely artistic panorama. Atmospheric, melodic strains fill lyrics of heartache, doubt, and guts, while epic soundtracks span thundering anthems and sincere confessions with a mighty thump! The band has toured extensively, playing with bands such as Lovedrug, mewithoutYou, Mutemath, As Tall As Lions, etc, and has quickly earned a sing-along relationship with fans everywhere... a connection founded more on captivating performances than on-stage antics. Creative melodies evocative of at times kent, at others Bjork, are delivered with the grand musical scope of The Verve, Radiohead and Mew. The Myriad's first full length record, "You Can't Trust a Ladder" was featured as a Staff Favorite on iTunes (alongside the White Stripes and the Foo Fighters) when it was released in June 2005. The band’s forthcoming record "With Arrows, With Poise” will be released March 2007.
Them Terribles are your new favorite band. Front man (and chief songwriter) Matt Green’s vocals croon and crack like the lizard king choking on a mouthful of pop rocks and soda. He’s a transplant, born in New Jersey, then adopted by Los Angelino parents who happened to live next door to a member of The Eagles, who incidentally kick started Matt’s music fixation by giving him a drum kit. Eventually, Matt ditched the drums in favor of guitar and piano after moving up to Santa Barbara where he met his future partners in crime: Guitarist Jonny Black and Joey Benenati whose dad (a member of underground power-pop legends The Tearaways) raised him on a steady diet of verses and choruses. After cutting their teeth as teenage punters in the scrappy punk band Standard Issue back in 2003; the three of them moved down to Los Angeles, hooked up with Bay Area exile Geoff Franklin, and went to work on what would come to be known as Them Terribles. There recent self-released EP, “Rock, Paper, Terribles”; features songs like “Tangerine” and “Bullets & Guns”, upbeat anthems that are bound to make your stereo turn up with reckless abandon. "Yellow Lines" and "True Love" veer off into the time zone between last call and the morning after.
For the first time ever, MTV2 and Mountain Dew gave aspiring bands from all across the country the opportunity to impress voters and MTV2 execs by giving them the chance to create band profiles and upload songs, video and pics onto dewcircuitbreakout.mtv2.com in the hopes of becoming the next Dew Circuit Breakout star. Voting to select the top three finalists begins on November 5, 2007 and goes thru November 25, 2007. Final voting to select the Dew Circuit Breakout winner begins on November 26, 2007 – December 15, 2007
For complete details on the 2007 MTV2 Dew Circuit Breakout including band information, show dates, and much more, visit dewcircuitbreakout.mtv2.com.
MTV2 Dew Circuit Breakout is an MTV2 Production, in association with Mountain Dew.
Mountain Dew is a product of Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com), the refreshment beverage unit of PepsiCo Inc. in the United States and Canada.
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