The Bold and The Beautiful Best Lines Thursday 7/2/15

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Ridge: Thus the name of this new campaign -- California Freedom. Please open your packet. This campaign is about the incredible female spirit, with bold new designs that say, "yes, I value my freedom, and, yes, I will live the life I was meant to have every day."

Steffy: "And to express that freedom in a myriad of ways, including what I wear." Naturally, we'll use all facets of Forrester designs -- lingerie, swimwear.

Aly: Whoa, whoa. Wait. Let me get this straight. Bikinis and underwear -- that's your idea of making women feel free?

Liam: No, Aly. That's not what they're saying. It's about having a --

Aly: And I'm assuming that you'll be the one modeling.

Steffy: Yep.

Aly: And you're okay with this? A father putting his daughter in underwear for the world to see? It was bad enough having to deal with Rick and Maya running this company, and I had hoped that you would restore Forrester back to its traditional and classy roots. But instead, we're selling sex camouflaged as freedom. You can't do this, Ridge. It's -- it's -- it's wrong. It's -- it's disgusting. It's -- it's -- it's exactly what I would have expected from Steffy... not you.

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